Bob Nelson, executive vice president at American Honda Motor, speaks at a press conference in Marysville, Ohio, on Monday.
The Japanese automaker's sixth vehicle assembly plant in the United States is expected to begin production in 2029 with an annual capacity of 240,000 units. It is likely to produce mainly hybrid SUVs.
The new plant will be built near Honda's existing East Liberty plant and is expected to create more than 2,000 new jobs. It will boost the automaker's annual production capacity in North America to 1.91 million units from 1.67 million units.
Bob Nelson, executive vice president at American Honda Motor Co., a U.S. unit of the automaker, said at a press conference in Marysville, Ohio, that the new plant "will be one of Honda's most advanced in the world."
The plant "will be built for flexibility," Nelson said. It "will have the capability to produce hybrids, gasoline-powered, and battery electric vehicles, giving Honda the ability to adjust our production as customer demand and market conditions change," he said.
Demand for electric vehicles in the United States has fallen sharply since the autumn of 2025, when the administration of President Donald Trump terminated tax credits for them.
On the other hand, demand for hybrid vehicles has been growing due to high fuel prices, prompting Honda to shift its focus to hybrid vehicles. The automaker plans to launch new 15 hybrid models globally by fiscal 2029.
