Customers crowd a Jollibee store in Vietnam. Photo: Jollibee
Euromonitor's ranking is based on 2025 value sales within the limited-service restaurant category.
According to Jollibee's statement on its website, its Vietnam business has expanded to more than 250 stores across provinces and cities since entering the market in 2005.
The firm attributed its growth to multiple store formats, including mall-based, street-front, and delivery-focused outlets.
Company executives said the results were driven by localized menu offerings and operational execution.
Jollibee said its school outreach programs in 2025 reached about 1.5 million students across 676 schools and included more than 500 scholarships.
The company also cited additional recognitions, including being named the most reputable food and beverage company in Vietnam by Vietnam Report and receiving Grab Vietnam's Restaurant Partner of the Year 2025 award.
Jollibee considers Vietnam a key international market, where it has pursued expansion alongside localization strategies, the company said.
