Vietnam's 11.11 shopping frenzy heats up ahead of Black Friday

Economy 19:59 11/11/2026

E-commerce platforms and retailers across Vietnam rolled out discounts of up to 80 percent on Wednesday, November 11, drawing shoppers to livestream sales, shopping malls and retail streets as the year-end shopping competition intensified even before Black Friday.

Vietnam’s e-commerce market grows 22% in January-September: report

Economy 15:57 16/10/2026

Vietnam’s e-commerce market expanded 22 percent year on year in the first nine months of 2026, with third-quarter growth accelerating to 27 percent as consumer confidence improved and shoppers placed greater emphasis on product quality alongside price, according to a new report by YouNet ECI.